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	<title>Comments on: The future of virtual worlds is as an entertainment platform</title>
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	<link>http://justingibbs.com/2008/08/11/the-future-of-virtual-worlds-is-as-an-entertainment-platform/</link>
	<description>Bringing a little drama to social games</description>
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		<title>By: justingibbs</title>
		<link>http://justingibbs.com/2008/08/11/the-future-of-virtual-worlds-is-as-an-entertainment-platform/comment-page-1/#comment-1142</link>
		<dc:creator>justingibbs</dc:creator>
		<pubDate>Thu, 14 Aug 2008 02:33:48 +0000</pubDate>
		<guid isPermaLink="false">http://justingibbs.com/?p=8#comment-1142</guid>
		<description>I can&#039;t actually take credit for the term &quot;mass amateurization&quot;, I got it from Clay Shirky&#039;s book &quot;Here Comes Everybody - The Power of Organizing Without Organizations&quot;. The book actually goes into the very things you mention - increased noise, quality of content, etc. AsShirky writes, these are just things we&#039;ll have to cope with - like learning to live with spam.&lt;br&gt;&lt;br&gt;On the flip side is the &quot;power law&quot;, where the popular get more popular simply because they&#039;re popular.&lt;br&gt;&lt;br&gt;In a way you&#039;re justifying exactly why someone would pay for the services Rezzable offers - building quality stuff and making sure it&#039;s seen. As you can attest to, none of this is easy and takes real skill. I don&#039;t know if I can say the same for amateur porn, however it&#039;s porn and it will probably sell. The same isn&#039;t true for amateur film or paintings.Qualilty takes skill and quality is what people are searching out for - that won&#039;t be changed by mass amateurization.&lt;br&gt;&lt;br&gt;The stuff from Rezzable is usually far and beyond what amateurs are doing. The amateurs might add to the noise but users will eventually find the quality.&lt;br&gt;&lt;br&gt;It&#039;s also great to see a company innovating in the name of entertainment.</description>
		<content:encoded><![CDATA[<p>I can&#39;t actually take credit for the term &#8220;mass amateurization&#8221;, I got it from Clay Shirky&#39;s book &#8220;Here Comes Everybody &#8211; The Power of Organizing Without Organizations&#8221;. The book actually goes into the very things you mention &#8211; increased noise, quality of content, etc. AsShirky writes, these are just things we&#39;ll have to cope with &#8211; like learning to live with spam.</p>
<p>On the flip side is the &#8220;power law&#8221;, where the popular get more popular simply because they&#39;re popular.</p>
<p>In a way you&#39;re justifying exactly why someone would pay for the services Rezzable offers &#8211; building quality stuff and making sure it&#39;s seen. As you can attest to, none of this is easy and takes real skill. I don&#39;t know if I can say the same for amateur porn, however it&#39;s porn and it will probably sell. The same isn&#39;t true for amateur film or paintings.Qualilty takes skill and quality is what people are searching out for &#8211; that won&#39;t be changed by mass amateurization.</p>
<p>The stuff from Rezzable is usually far and beyond what amateurs are doing. The amateurs might add to the noise but users will eventually find the quality.</p>
<p>It&#39;s also great to see a company innovating in the name of entertainment.</p>
]]></content:encoded>
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		<title>By: justingibbs</title>
		<link>http://justingibbs.com/2008/08/11/the-future-of-virtual-worlds-is-as-an-entertainment-platform/comment-page-1/#comment-394</link>
		<dc:creator>justingibbs</dc:creator>
		<pubDate>Wed, 13 Aug 2008 20:33:48 +0000</pubDate>
		<guid isPermaLink="false">http://justingibbs.com/?p=8#comment-394</guid>
		<description>I can&#039;t actually take credit for the term &quot;mass amateurization&quot;, I got it from Clay Shirky&#039;s book &quot;Here Comes Everybody - The Power of Organizing Without Organizations&quot;. The book actually goes into the very things you mention - increased noise, quality of content, etc. AsShirky writes, these are just things we&#039;ll have to cope with - like learning to live with spam.&lt;br&gt;&lt;br&gt;On the flip side is the &quot;power law&quot;, where the popular get more popular simply because they&#039;re popular.&lt;br&gt;&lt;br&gt;In a way you&#039;re justifying exactly why someone would pay for the services Rezzable offers - building quality stuff and making sure it&#039;s seen. As you can attest to, none of this is easy and takes real skill. I don&#039;t know if I can say the same for amateur porn, however it&#039;s porn and it will probably sell. The same isn&#039;t true for amateur film or paintings.Qualilty takes skill and quality is what people are searching out for - that won&#039;t be changed by mass amateurization.&lt;br&gt;&lt;br&gt;The stuff from Rezzable is usually far and beyond what amateurs are doing. The amateurs might add to the noise but users will eventually find the quality.&lt;br&gt;&lt;br&gt;It&#039;s also great to see a company innovating in the name of entertainment.</description>
		<content:encoded><![CDATA[<p>I can&#39;t actually take credit for the term &#8220;mass amateurization&#8221;, I got it from Clay Shirky&#39;s book &#8220;Here Comes Everybody &#8211; The Power of Organizing Without Organizations&#8221;. The book actually goes into the very things you mention &#8211; increased noise, quality of content, etc. AsShirky writes, these are just things we&#39;ll have to cope with &#8211; like learning to live with spam.</p>
<p>On the flip side is the &#8220;power law&#8221;, where the popular get more popular simply because they&#39;re popular.</p>
<p>In a way you&#39;re justifying exactly why someone would pay for the services Rezzable offers &#8211; building quality stuff and making sure it&#39;s seen. As you can attest to, none of this is easy and takes real skill. I don&#39;t know if I can say the same for amateur porn, however it&#39;s porn and it will probably sell. The same isn&#39;t true for amateur film or paintings.Qualilty takes skill and quality is what people are searching out for &#8211; that won&#39;t be changed by mass amateurization.</p>
<p>The stuff from Rezzable is usually far and beyond what amateurs are doing. The amateurs might add to the noise but users will eventually find the quality.</p>
<p>It&#39;s also great to see a company innovating in the name of entertainment.</p>
]]></content:encoded>
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		<title>By: justingibbs</title>
		<link>http://justingibbs.com/2008/08/11/the-future-of-virtual-worlds-is-as-an-entertainment-platform/comment-page-1/#comment-395</link>
		<dc:creator>justingibbs</dc:creator>
		<pubDate>Wed, 13 Aug 2008 20:33:48 +0000</pubDate>
		<guid isPermaLink="false">http://justingibbs.com/?p=8#comment-395</guid>
		<description>I can&#039;t actually take credit for the term &quot;mass amateurization&quot;, I got it from Clay Shirky&#039;s book &quot;Here Comes Everybody - The Power of Organizing Without Organizations&quot;. The book actually goes into the very things you mention - increased noise, quality of content, etc. AsShirky writes, these are just things we&#039;ll have to cope with - like learning to live with spam.&lt;br&gt;&lt;br&gt;On the flip side is the &quot;power law&quot;, where the popular get more popular simply because they&#039;re popular.&lt;br&gt;&lt;br&gt;In a way you&#039;re justifying exactly why someone would pay for the services Rezzable offers - building quality stuff and making sure it&#039;s seen. As you can attest to, none of this is easy and takes real skill. I don&#039;t know if I can say the same for amateur porn, however it&#039;s porn and it will probably sell. The same isn&#039;t true for amateur film or paintings.Qualilty takes skill and quality is what people are searching out for - that won&#039;t be changed by mass amateurization.&lt;br&gt;&lt;br&gt;The stuff from Rezzable is usually far and beyond what amateurs are doing. The amateurs might add to the noise but users will eventually find the quality.&lt;br&gt;&lt;br&gt;It&#039;s also great to see a company innovating in the name of entertainment.</description>
		<content:encoded><![CDATA[<p>I can&#39;t actually take credit for the term &#8220;mass amateurization&#8221;, I got it from Clay Shirky&#39;s book &#8220;Here Comes Everybody &#8211; The Power of Organizing Without Organizations&#8221;. The book actually goes into the very things you mention &#8211; increased noise, quality of content, etc. AsShirky writes, these are just things we&#39;ll have to cope with &#8211; like learning to live with spam.</p>
<p>On the flip side is the &#8220;power law&#8221;, where the popular get more popular simply because they&#39;re popular.</p>
<p>In a way you&#39;re justifying exactly why someone would pay for the services Rezzable offers &#8211; building quality stuff and making sure it&#39;s seen. As you can attest to, none of this is easy and takes real skill. I don&#39;t know if I can say the same for amateur porn, however it&#39;s porn and it will probably sell. The same isn&#39;t true for amateur film or paintings.Qualilty takes skill and quality is what people are searching out for &#8211; that won&#39;t be changed by mass amateurization.</p>
<p>The stuff from Rezzable is usually far and beyond what amateurs are doing. The amateurs might add to the noise but users will eventually find the quality.</p>
<p>It&#39;s also great to see a company innovating in the name of entertainment.</p>
]]></content:encoded>
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	<item>
		<title>By: Rightasrain Rimbaud</title>
		<link>http://justingibbs.com/2008/08/11/the-future-of-virtual-worlds-is-as-an-entertainment-platform/comment-page-1/#comment-393</link>
		<dc:creator>Rightasrain Rimbaud</dc:creator>
		<pubDate>Wed, 13 Aug 2008 09:03:31 +0000</pubDate>
		<guid isPermaLink="false">http://justingibbs.com/?p=8#comment-393</guid>
		<description>Mass Amateurization is really xlent phrase! It must be a friend of UGP = user generated porn. We see that making engaging content is 1) more complex and harder to deliver 2) that promoting it over the noise is also really a big effort. Virtual world stuff also needs to be refreshed a lot as you have fewer visitors spending more time in a place. UGC does not work as seamlessly inworld as it does on web atm. &lt;br&gt;&lt;br&gt;Anyway, really interesting post! Check some of our spots in SL: &lt;a href=&quot;http://rezzable.com/virtual-worlds&quot;&gt;http://rezzable.com/virtual-worlds&lt;/a&gt; . We are focused on entertainment.</description>
		<content:encoded><![CDATA[<p>Mass Amateurization is really xlent phrase! It must be a friend of UGP = user generated porn. We see that making engaging content is 1) more complex and harder to deliver 2) that promoting it over the noise is also really a big effort. Virtual world stuff also needs to be refreshed a lot as you have fewer visitors spending more time in a place. UGC does not work as seamlessly inworld as it does on web atm. </p>
<p>Anyway, really interesting post! Check some of our spots in SL: <a href="http://rezzable.com/virtual-worlds">http://rezzable.com/virtual-worlds</a> . We are focused on entertainment.</p>
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