Comments on: Virtual events – Another area of success for virtual worlds http://justingibbs.com/2009/05/08/virtual-events-another-area-of-success-for-virtual-worlds/ Bringing a little drama to social games Tue, 31 Jan 2012 22:16:19 +0000 hourly 1 http://wordpress.org/?v=3.3 By: justingibbs http://justingibbs.com/2009/05/08/virtual-events-another-area-of-success-for-virtual-worlds/comment-page-1/#comment-777 justingibbs Fri, 08 May 2009 20:00:59 +0000 http://justingibbs.com/?p=1943#comment-777 I really like the stadium and movie theater analogy. But what gets people to a theater? A few people might show up with no idea what they want to watch and just pick one, but most will only make the trek down already sold one what to watch. In one way what that movie is giving the theater is context - I know what I'm going to get into. If I get an email for a virtual event on wood chips, I basically know what I'm getting into. I know what to expect and what I need to get done. Compare that experience with entering Second Life? I don't know what to expect, I don't know where to go and what to do. Not only are crowds important, but so is the context and virtual events force you to figure out your context. I really like the stadium and movie theater analogy. But what gets people to a theater? A few people might show up with no idea what they want to watch and just pick one, but most will only make the trek down already sold one what to watch. In one way what that movie is giving the theater is context – I know what I'm going to get into. If I get an email for a virtual event on wood chips, I basically know what I'm getting into. I know what to expect and what I need to get done. Compare that experience with entering Second Life? I don't know what to expect, I don't know where to go and what to do.

Not only are crowds important, but so is the context and virtual events force you to figure out your context.

]]> By: justingibbs http://justingibbs.com/2009/05/08/virtual-events-another-area-of-success-for-virtual-worlds/comment-page-1/#comment-1311 justingibbs Fri, 08 May 2009 20:00:00 +0000 http://justingibbs.com/?p=1943#comment-1311 I really like the stadium and movie theater analogy. But what gets people to a theater? A few people might show up with no idea what they want to watch and just pick one, but most will only make the trek down already sold one what to watch. In one way what that movie is giving the theater is context - I know what I'm going to get into. If I get an email for a virtual event on wood chips, I basically know what I'm getting into. I know what to expect and what I need to get done. Compare that experience with entering Second Life? I don't know what to expect, I don't know where to go and what to do. Not only are crowds important, but so is the context and virtual events force you to figure out your context. I really like the stadium and movie theater analogy. But what gets people to a theater? A few people might show up with no idea what they want to watch and just pick one, but most will only make the trek down already sold one what to watch. In one way what that movie is giving the theater is context – I know what I'm going to get into. If I get an email for a virtual event on wood chips, I basically know what I'm getting into. I know what to expect and what I need to get done. Compare that experience with entering Second Life? I don't know what to expect, I don't know where to go and what to do.

Not only are crowds important, but so is the context and virtual events force you to figure out your context.

]]> By: Frans Charming http://justingibbs.com/2009/05/08/virtual-events-another-area-of-success-for-virtual-worlds/comment-page-1/#comment-774 Frans Charming Fri, 08 May 2009 16:26:54 +0000 http://justingibbs.com/?p=1943#comment-774 It is very true, I guess people who just enter the virtual world business don't always realise that. It is very similar to entertainment places like a stadium, concert hall or movie theatre, most of the day there isn't much to do, but when an event is going, it is packed with people. Non game virtual world are about social activities and those needs some planning, initially from the designers of the world, but with the proper tools the users can do that too, and often a magnitude better. You can see this a lot in Second Life, it is bustling with social activity, but it isn't organized by the the designers or the other companies, it is 99,9% organized and participated by common users. It is really important to realize that events are the key for any virtual world strategy, it bring people together to grow that community you want around your game,brand,etc. The chesspark example is a great example on how to do is for a virtual destination that doesn't have a lot of users yet. It funnels people in a short time together, and if you plan for that and make sure to welcome everybody the stickyness of your world would increase more. If you expect people to enter at a certain time, you could also plan to do some other fun things, to give more to do then just meet each other, you give them something to talk and interact about. It is very true, I guess people who just enter the virtual world business don't always realise that. It is very similar to entertainment places like a stadium, concert hall or movie theatre, most of the day there isn't much to do, but when an event is going, it is packed with people.

Non game virtual world are about social activities and those needs some planning, initially from the designers of the world, but with the proper tools the users can do that too, and often a magnitude better. You can see this a lot in Second Life, it is bustling with social activity, but it isn't organized by the the designers or the other companies, it is 99,9% organized and participated by common users.

It is really important to realize that events are the key for any virtual world strategy, it bring people together to grow that community you want around your game,brand,etc.

The chesspark example is a great example on how to do is for a virtual destination that doesn't have a lot of users yet. It funnels people in a short time together, and if you plan for that and make sure to welcome everybody the stickyness of your world would increase more. If you expect people to enter at a certain time, you could also plan to do some other fun things, to give more to do then just meet each other, you give them something to talk and interact about.

]]> By: Frans Charming http://justingibbs.com/2009/05/08/virtual-events-another-area-of-success-for-virtual-worlds/comment-page-1/#comment-1310 Frans Charming Fri, 08 May 2009 16:26:00 +0000 http://justingibbs.com/?p=1943#comment-1310 It is very true, I guess people who just enter the virtual world business don't always realise that. It is very similar to entertainment places like a stadium, concert hall or movie theatre, most of the day there isn't much to do, but when an event is going, it is packed with people. Non game virtual world are about social activities and those needs some planning, initially from the designers of the world, but with the proper tools the users can do that too, and often a magnitude better. You can see this a lot in Second Life, it is bustling with social activity, but it isn't organized by the the designers or the other companies, it is 99,9% organized and participated by common users. It is really important to realize that events are the key for any virtual world strategy, it bring people together to grow that community you want around your game,brand,etc. The chesspark example is a great example on how to do is for a virtual destination that doesn't have a lot of users yet. It funnels people in a short time together, and if you plan for that and make sure to welcome everybody the stickyness of your world would increase more. If you expect people to enter at a certain time, you could also plan to do some other fun things, to give more to do then just meet each other, you give them something to talk and interact about. It is very true, I guess people who just enter the virtual world business don't always realise that. It is very similar to entertainment places like a stadium, concert hall or movie theatre, most of the day there isn't much to do, but when an event is going, it is packed with people.

Non game virtual world are about social activities and those needs some planning, initially from the designers of the world, but with the proper tools the users can do that too, and often a magnitude better. You can see this a lot in Second Life, it is bustling with social activity, but it isn't organized by the the designers or the other companies, it is 99,9% organized and participated by common users.

It is really important to realize that events are the key for any virtual world strategy, it bring people together to grow that community you want around your game,brand,etc.

The chesspark example is a great example on how to do is for a virtual destination that doesn't have a lot of users yet. It funnels people in a short time together, and if you plan for that and make sure to welcome everybody the stickyness of your world would increase more. If you expect people to enter at a certain time, you could also plan to do some other fun things, to give more to do then just meet each other, you give them something to talk and interact about.

]]>