I just saw this video of Milo from the E3. It’s from Lionhead Studios and designed to highlight Xbox’s new Project Natal. Seeing the video you can easily see where immersive technology and virtual worlds are going. But more than that, you can see the power and potential of immersive story. Remember immersive story, unlike interactive story, does not require their to be interactivity with the storyline just that the player imagines there is. To pull this off the environment has to be highly responsive as it is here.
Lionhead Studios also correctly focused on the character Milo to draw you into the scene rather than the technology itself. The augmented reality aspect is great but it’s Milo that really captures your attention and engages your imagination. It’s the difference between using technology to build the scariest monster Hollywood has ever seen or using technology and story to engage the audiences imagination. As they say in Hollywood, don’t show the monster till the very end or ever if you can help it – you simply can’t compete with what audiences can imagine in their head. We imagine Milo as a full character and see the augmented reality as simply a way to interact with him.
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