Seems like everyone is getting into social media these days. And why not, it’s replacing ad buys in old media. However it’s almost comical how most seem to forget that social media is about joining the conversation and conversation denotes two way exchange. It’s odd to see companies like CBSNews and Chevron_JustinH on Twitter. Other than a one sided conversation I don’t know what anyone would hope to gain following companies like this or more importantly what a company would hope to gain? Companies like this already speak through press releases and I seriously doubt they’re ready to divulge anything more. If you’re a faceless company, that’s what we expect you to be.
However now it seems like every company is hiring a social media expert to come in and ready the company for the future, but how can they if the company isn’t ready to get into a conversation? Almost anyone can start a Facebook page for the company or a Twitter account but they can’t make the company ready to talk.
But if the company is ready to talk social media can expand the conversation. Just check out ChromeBagsSF or SouthwestAir.
Related posts:
A Senior Product Manager at 