From the category archives:

Social Media

Will social games push users to open data standards?

by justingibbs on March 10, 2010

BuddyPress

Social gaming is getting a lot of buzz lately.  Not only is the industry profitable but it’s driving a lot of Facebook usage – the killer-app of social networks. A recent study from PopCap showed that many are using Facebook as a game platform.
Nearly half (49%) of the times when they log into social networks, [...]

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Will Google Buzz support social games?

by justingibbs on February 12, 2010

FarmVille

I’m catching a lot of flack for being a believer in Google Buzz. Interestingly enough most of the flack is coming in through Google Buzz itself. One theme I keep hearing is “Where’s the social games?” The launch of Google Buzz brings up an interesting debate – are social games are the killer app of social [...]

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Google Buzz will nullify Facebook

by justingibbs on February 9, 2010

Google Buzz

The echo chamber is abuzz with, we’ll Google Buzz. While some are negative:
But like many Google services, it lacks any imagination or compelling reasons to use it. (Starting with the name, a rip-off from Yahoo.) As a result, it’s probably not a threat to any of the services it’s trying to disrupt.
I’m a little more [...]

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Social media can get you in the conversation, but are companies ready?

by justingibbs on October 11, 2009

Seems like everyone is getting into social media these days. And why not, it’s replacing ad buys in old media. However it’s almost comical how most seem to forget that social media is about joining the conversation and conversation denotes two way exchange. It’s odd to see companies like CBSNews and Chevron_JustinH on Twitter. Other than a [...]

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Social media is the death of old media

by justingibbs on October 5, 2009

Who would have guessed the downfall of old media would be social media? There was a time when people thought it would be the banner ad. When I worked at Yahoo! at the turn of the century and a small advertising company after that, we just took if for granite that advertisers would eventually migrate [...]

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