From the category archives:

Social Media

Social media can get you in the conversation, but are companies ready?

by justingibbs on October 11, 2009

Seems like everyone is getting into social media these days. And why not, it’s replacing ad buys in old media. However it’s almost comical how most seem to forget that social media is about joining the conversation and conversation denotes two way exchange. It’s odd to see companies like CBSNews and Chevron_JustinH on Twitter. Other than a [...]

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Social media is the death of old media

by justingibbs on October 5, 2009

Who would have guessed the downfall of old media would be social media? There was a time when people thought it would be the banner ad. When I worked at Yahoo! at the turn of the century and a small advertising company after that, we just took if for granite that advertisers would eventually migrate [...]

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Positioning as more than just marketing

by justingibbs on May 22, 2009

I’m reading Peter Drucker’s seminal book on management and came across the interesting story of Sears expansion into new markets. It was meant to be a cautionary tale to learn from failure and reexamine your theory of the business. However I wonder if it can also be a cautionary tale of positioning. Seventy years ago, [...]

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