by justingibbs on March 27, 2009
Social media is likened to a conversation so if you’re a social media strategist your job is basically to converse with customers because the “company” itself can’t. You can go about it a few different ways. Conduct the conversation as yourself on behalf of the company Take on the persona of the company Create a [...]
by justingibbs on March 26, 2009
Update: Just noticed that Eric Ries posted about the show himself – check it out Living in San Francisco it was easy to stop by the Facebook Developer Garage last night, put on by Kontagent. It was a great show and much more crowded than I expected. Of course they had a great lineup of speakers. I [...]
by justingibbs on August 8, 2008
I’m not a fan of Valleywag, but sometimes their blunt opinions ring more true than not. That is certainly true for the Valleywag post, On hiring social media twits. I should know, my role is as a social media strategist at Experian Consumer Direct forces me to deal with the shortcomings of the field – [...]
by justingibbs on August 7, 2008
By day I’m a social media strategist for what can only be called, an old world company. There’s been a lot of talk of whether that is an actual position. My take is that such a position will be around for a while as the world moves from monologue marketing to dialogue marketing. Most companies [...]
by justingibbs on July 30, 2008
Dusan Writer was nice enough to comment on a post of mine, then my blog exploded. I still have the comment in my email, but no longer have the post. I essentially covered the substance of the post in – An introduction to my “new” blog. I could recreate the comment as if nothing happened, [...]