Justin Gibbs Headshot

In markets, beta is the return you get for exposure; alpha is the excess return earned through judgment and edge. Over time, anything repeatable becomes beta, and alpha must be rediscovered. LLMs are today’s beta. The real work now is competing for alpha: creating value above a baseline that never stops rising, in places where judgment, context, and product sense still matter.

To find that edge, I became a hunter. I moved beyond Product Management, teaching myself to code and diving into the mechanics of everything from context engineering to system architecture. I didn't just pivot alone; I transformed my entire team into a hunting party—always on the hunt for alpha in AI.

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