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Why are movie based games failing?

by justingibbs on January 20, 2010

James Cameron's Avatar: The Game

While Avatar the movie is a huge hit, it seems that Avatar the video game is a flop. What’s even more interesting is it seems the industry is turning away from licensed franchises. The game industry has a long and lucrative history with licenses, so why are they failing now?
“Our plan is to take more [...]

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Reading the a post about upcoming enhancements to Xbox Live, my first thought was that the avatar has finally come of age. I remember talking about avatars at Yahoo! in 2000, but not much came of it. 
Users loved them but didn’t use them much as they lacked functionality – they weren’t 3D nor portable. Well they still [...]

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