Posts tagged as:

character

What do social media and movie characters have in common?

by justingibbs on March 27, 2009

Social media is likened to a conversation so if you’re a social media strategist your job is basically to converse with customers because the “company” itself can’t. You can go about it a few different ways. Conduct the conversation as yourself on behalf of the company Take on the persona of the company Create a [...]

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