Posts tagged as:

positioning

Positioning as more than just marketing

by justingibbs on May 22, 2009

I’m reading Peter Drucker’s seminal book on management and came across the interesting story of Sears expansion into new markets. It was meant to be a cautionary tale to learn from failure and reexamine your theory of the business. However I wonder if it can also be a cautionary tale of positioning.

Seventy years ago, in [...]

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Best books for lean product managers

by justingibbs on April 28, 2009

Being an avid reader of non-fiction I find that I tend to go through phases. Right now I’m racing through books that have anything to do with Disney Imagineering. Prior to that it was lean product development. Having just finished Four Steps to the Epiphany I thought I’d compile a list of what I found [...]

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Viral loops great, but not as great as positioning

by justingibbs on March 26, 2009

Update: Just noticed that Eric Ries posted about the show himself – check it out

Living in San Francisco it was easy to stop by the Facebook Developer Garage last night, put on by Kontagent. It was a great show and much more crowded than I expected. Of course they had a great lineup of speakers. I found [...]

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