In investing, beta is the return you get simply by participating in the market; alpha is the excess return earned through judgment, creativity, and finding an edge that others haven't. As AI makes software easier to build, I believe the same idea applies to engineering: implementation increasingly becomes beta, while the new alpha comes from taste, curiosity, and the ability to create things that didn't exist before.

Software engineering is changing from the act of writing code to the act of directing intelligent systems. At the same time, creative work is becoming increasingly software-defined. Somewhere in the middle is a new discipline that blends engineering, design, storytelling, and human judgment.

By day, I build enterprise AI as a Forward Deployed Engineer. This site explores what happens when software engineering stops being just about building software and starts becoming a medium for creative work. It's my laboratory for experimenting with writing, storytelling, software, and creative tools—applying the lessons emerging from modern AI engineering to the craft of making things.